It’s frightening sometimes how accurate the math can be. Before this year, there were only a handful of movies that have opened on a Christmas day that happened to land on a Tuesday over the last decade (Ali and Kate and Leopold in 2001, Alien vs. Predator: Requim, The Great Debaters, and The Waterhorse).
Ali, AvP2, and the Denzel Washington drama The Great Debaters were pretty front loaded ($10m/$34m and $9.5m/$26m, and $3.5m/$13m respectively) while the smaller films (Kate and Leopold and The Waterhorse: Legend of the Deep) had smaller opening Christmas days but longer legs over the six days ($2.5m/$17m and $2.3m/$16.7m).
I use these prior examples because the three major wide releases this weekend pretty much matched up those patterns to a tee. So when I tell you that Les Miserables opened on Christmas Day to $18 million but did “just” $28 million for the weekend and “only” $66 million for the six-day holiday (a 3.67x weekend multiplier), that doesn’t mean anything other than it played like a normal high-profile film that happened to have opened on Tuesday the 25th. Or that Django Unchained pulled in $64 million off a $15 million Christmas Tuesday opening, that means that it’s actually the biggest legs of any would-be blockbuster to open on this specific Tuesday the 25th date (4.2x weekend multiplier).
to read more go to Mendelson’s Memo
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